Interim revenue management providing stability and commercial reset for a three-hotel portfolio
Sir Richard Sutton Limited engaged Cogent Blue to provide interim revenue management leadership, during a period of resource change.
Addressing immediate priorities around pricing and RMS utilisation, a clear and sustainable famework was established within four months, stabilising performance and boosting confidence across commercial and operational leadership; a hands-on role, delivered by Cogent Blue and led by Kerry Dodimead.
“
… Working with you has been great and your support in stabilising and creating a solid platform for the three hotels has been much appreciated.
— aLI BURNS, COMMERCIAL DIRECTOR
The business priorities
Clear communication and visible leadership
Alignment with commercial team on segmentation strategy
Stabilise pricing and restore channel strategy confidence
Strengthen direct rooms mix
Identify PMS optimisation opportunities following migration
Collaborating for success
Agreed segmentation strategies implemented along with pricing consistency
Established clear structure, routines, and visibility to support commercial team decision making
Engaged operational and commercial leadership with collaboration and confidence
Key achievements:
Structured approach to revenue management embedded
Channel balance redressed with increased focus on direct
Commercial plans delivered for three hotels and a sustainable commercial planning format
Created a solid platform to continue delivering top line performance gains
Client
Sir Richard Sutton Limited (SRSL)
Industry
Hospitality
Description
Founded in 1938 SRSL manages and owns a portfolio of trading assets and businesses in the hotels, property and farming sectors.
Scope of project
Francis Hotel, Bath
The Athenaeum Hotel & Residences, London
The Castle Hotel, Windsor
368 rooms in total
COGENT BLUE EXPERTISE
To maximise your business potential, get in touch:
Call +44 7854 987 578
Email Shona@cogentblue.co.uk
