Interim support that makes a lasting impact on your business.
Managing changing resource pressures is essential to mitigate commercial risk and optimise business opportunities.
Experienced support to cover short-term vacancies or specific projects and skills could help your business where and when you need it:
Expert cover for business critical vacancies.
Fill a specialist technical skills gap.
Drive top line results at pace, following acquisition.
Boost performance with an injection of revenue management, sales or marketing expertise during challenging trading conditions.
Side-by-side coaching of existing employees to improve performance.
Recruitment support to find the right permanent resource.
Interim support from Cogent Blue offers access to a flexible team of professionals across a variety of contract duration's, locations and working patterns.
“
It’s help that’s come in all sorts of ways whether facilitating strategic thinking, deep-dive reporting, detailed analysis of our business, process diagnostics, coaching, mentoring, interim support… the list goes on.
— John Jennett, Managing Director; Crieff Hydro Family Of Hotels
Whether you are looking for people or project cover, we slot seamlessly into your existing working structures to bring your business our:
EXPERIENCE
In global hospitality and travel. Up to speed and able to engage with key stakeholders.
EXPERTISE
Adept at picking up key activities, at pace, with proven delivery.
KNOWLEDGE
Across a breadth of industry standard systems and tools.
DELIVERY
Against an agreed set of measurable results. Self-motivated and self-managing.
NETWORK
Valuable business information and advice gathered from our industry contacts.
CRIEFF HYDRO FAMILY OF HOTELS
Immediate, critical cover to stabilise revenue management over a peak period and beyond.
The business challenge
Two unexpected critical revenue management vacancies, at the start of the peak summer period required immediate cover to lead the Revenue Management Team. From developing revenue strategy to daily tactics, forecasting and reporting. The roles also provided continuity working on joint projects with the wider Commercial Team and hotel GMs, to drive top line performance.
Our Interim Revenue Management delivered
Budgeted revenues for contract duration.
Portfolio commercial plan and pricing strategy.
Portfolio rooms revenue budget.
Recruitment and on-boarding of a permanent resource.
INTERIM HEAD OF REVENUE AND INTERIM CLUSTER REVENUE MANAGER
Client
Crieff Hydro Family of Hotels
Industry
Hospitality
Location: Scotland
Size: 7 hotels, 627 rooms including 55 self-catering cottages
Duration: 5 months, 4 days per week
Logistics: HOR on-site 4 days per week CRM on-site one week each month and working remotely
“
A year or two can pass when we are not working together, but when we are back in touch Cogent Blue are always highly responsive and we pick up where we left off. It is reassuring to then have that consistent in-depth expertise to call on like an old friend.
— John Jennett, Managing Director; Crieff Hydro Family Of Hotels
EQ HOTELS GROUP
Making the process easier with sales and systems expertise from one specialist.
The business challenge
Following acquisition of a portfolio of Paris hotels, support for the Sales teams to transition from individual properties into a cluster sales office was needed. Analysis of current, reactive and proactive sales processes drove the development of brand-agnostic SOPs and sales tools suitable for a cluster environment.
Our Interim Sales Specialist delivered
SOPs developed to completion with on-site training: Salesforce standards; MICE enquiry process; MICE Rate Matrix; Appointment Quality measurement
Creation of two brand-agnostic sales tool frameworks: Wish Want Walk; Account Management Tool
Cluster relocation plan for incoming Director of Sales and Marketing
Training materials, handed over to DOSM for future new starters
INTERIM IMPLEMENTATION OF A CENTRALISED SALES AND MARKETING CLUSTER
Client: EQ Hotels Group
Location: Paris
Size: 4 hotels, 574 rooms
Duration: 3 months, 3 days per week
Logistics: Weekly on-site in Paris and remotely from the UK
“
Cogent Blue’s technical skills in the commercial field coupled with their robust project management practices were instrumental in delivering a successful project. [They] demonstrated commitment, responsiveness and professionalism throughout the process and we would not hesitate to work with Cogent Blue on future projects.
— Bastien Anouil, Vice President Operations; EQ Group
BAUER
Specialist executive experience to set-up a sustainable, gold standard, approach to revenue optimisation.
The business challenge
A senior-level revenue management resource with Venice market experience was required to work effectively with an existing local team to deploy systems and processes in a best practice revenue management approach. To ensure sustainability a cultural shift was required, supported with coaching, to hand day-to-day revenue management over at the end of the contract.
Our Interim Revenue Director delivered
Set-up of a structured Revenue Management approach
Implementation of forecasting process, regular business reporting and Commercial Strategy Meetings
Restructure of retail pricing
Introduction of a commercial culture, ensuring inter-departmental collaboration through meetings, shared goals and targets.
Optimising the commercial systems landscape including:
Migrating CRS platform from Trust to SynXis
Integration of PMS into CRS and IDeaS RMS
New daily revenue management processes technology
INTERIM REVENUE DIRECTOR
Client: Bauer Palazzo Portfolio
Location: Venice
Size: 4 locations, 280 rooms on different islands in Venice
Duration: 12 months, 3 days per week
Logistics: Alternating weeks on-site in Venice and remotely from the UK
“
…I would like to once again congratulate Nora for the great job she is doing we are delighted to have her on the team.”
